• Led market potential and opportunity analysis for waterproofing in the MLB segment across the Eastern and Raipur regions.
• Mapped and segmented MLB accounts by project stage and value to prioritize high-potential business opportunities.
• Conducted stakeholder and power mapping across developer organizations to strengthen specification influence.
• Analyzed procurement practices, buying behavior, and channel dynamics to benchmark competitive positioning.
• Built a structured project funnel and opportunity pipeline, translating market research into actionable business insights.