SMHFC is a Svatantra Holdings Company which is a part of the Aditya Birla Group. SMHFC has built a suitable array of products which largely cater to an informal section of customers, those who do not have access to a formal banking set-up. To reach out to these customers the company has affiliated with affordable housing developers, retail channels, and micro finance institutions. With SMHFC’s strong presence spread across the western, central and eastern part of India, the company is able to strengthen its reach to the underserved customers. Company’s strength is based on the customer centric approach, further corroborated with a strong technology. he company has adopted a unique credit underwriting methodology to provide these customers loans to buy their first formal homes. All customers of SMHFC have been beneficiaries under various verticals of PMAY being affordable housing in partnerships, beneficiary led construction and credit linked subsidies. SMHFC works with Private builders and State governments to support their allottees to buy houses and provide funds, including PMAY viability gap funding to borrowers, to complete houses thereby creating inter-generational equity. SMHFC was also recognized with GIIRS ‘5 Stars Rating’ for Impact Operations and ‘Platinum Rating’ for Impact Business Model.