• As a Planning & Strategy professional, I was responsible for developing business strategies by analyzing market trends, customer demand, and growth opportunities to support informed decision-making. My role involved conducting market research, preparing business reports, forecasts, and presentations, and providing data-driven insights to management. I collaborated with cross-functional teams to ensure the successful execution of strategic initiatives and projects while monitoring key performance indicators (KPIs) to evaluate business performance. Additionally, I identified areas for process improvement and recommended solutions to enhance operational efficiency, profitability, and overall business growth.