<h3 data-start="262" data-end="292"><strong data-start="266" data-end="290">Statement of Purpose</strong></h3>
<p data-start="293" data-end="355"><strong data-start="293" data-end="355">Application for Faculty Position &ndash; NICMAR University, Pune</strong></p>
<p data-start="357" data-end="725">I am writing to express my strong interest in joining NICMAR University, Pune, as a faculty member. With an MBA in Marketing and a PhD in Marketing, my academic training, research orientation, and teaching experience position me to contribute meaningfully to NICMAR&rsquo;s distinguished legacy in construction, real estate, infrastructure, and project management education.</p>
<p data-start="727" data-end="1340">My doctoral research focused on contemporary marketing paradigms, with particular emphasis on consumer behavior,&nbsp; and&nbsp; Sales promotion. Over the years, I have developed expertise in&nbsp; marketing reserach,&nbsp; retail management, branding, and research methodology. My research integrates analytical rigor with managerial relevance, ensuring that theoretical constructs translate into actionable industry insights. I have published in peer-reviewed journals and actively engage in academic discourse through conferences and workshops.</p>
<p data-start="1342" data-end="2013">Teaching, for me, is not merely the dissemination of knowledge but the facilitation of applied learning. I employ case-based pedagogy, experiential assignments, simulation exercises, and research-driven discussions to enhance students' conceptual clarity and decision-making skills. Given NICMAR&rsquo;s industry-integrated curriculum and strong corporate interface, I am particularly interested in contextualising marketing concepts within the domains of real estate marketing, infrastructure branding, B2B services marketing, project marketing, and digital transformation in construction businesses. My academic orientation aligns well with NICMAR&rsquo;s applied learning ecosystem.</p>
<p data-start="2015" data-end="2634">I believe marketing plays a strategic role in infrastructure and construction management&mdash;especially in stakeholder communication, sustainable positioning, customer acquisition in real estate markets, and branding of large-scale development projects. With rapid urbanisation, ESG integration, and technology adoption in infrastructure sectors, there is an increasing demand for evidence-based marketing strategies. I am keen to contribute to curriculum enrichment in areas such as marketing analytics, sustainable marketing practices, digital platform strategy, and customer experience management in project-based industries.</p>
<p data-start="2636" data-end="3117">In addition to teaching and research, I am committed to academic administration, student mentoring, and industry collaboration. I have guided postgraduate research projects and encouraged students to adopt structured research methodologies and analytical tools. I also aim to initiate consultancy and industry research collaborations, particularly in areas of real estate consumer behavior, ESG-driven branding strategies, and marketing performance metrics in infrastructure firms.</p>
<p data-start="3119" data-end="3465">NICMAR&rsquo;s reputation for blending managerial competence with sectoral specialisation resonates strongly with my academic philosophy. The institution&rsquo;s focus on innovation, research, and professional excellence aligns with my aspiration to contribute to a dynamic learning environment that nurtures industry-ready professionals and thought leaders.</p>
<p data-start="3467" data-end="3789">I am confident that my academic credentials, research orientation, and commitment to applied pedagogy will enable me to add value to NICMAR&rsquo;s academic community. I look forward to the opportunity to contribute to the institution&rsquo;s growth through teaching excellence, impactful research, and meaningful industry engagement.</p>
<p data-start="3791" data-end="3832">Thank you for considering my application.</p>
<p>&nbsp;</p>
<p data-start="3834" data-end="3890">Sincerely,<br data-start="3844" data-end="3847" />Dr. Mrityunjay Kumar<br data-start="3867" data-end="3870" />MBA, PhD (Marketing)</p>