• Conducted stakeholder surveys with 50+ key stakeholders (cement plants, RMC plants, dealers, contractors, infra projects) to evaluate UltraTech’s market presence and customer perception.
• Analyzed cement sales patterns, dealer network performance, and customer buying behavior, benchmarking UltraTech against competitors.
• Studied competitive brand strategies (pricing, delivery timing, credit terms, and promotional offers) to identify gaps and opportunities in UltraTech’s positioning.
• Researched market demand cycles and seasonal variations, linking procurement timing to sales trends.
• Prepared 8+ weekly activity & analysis reports for the marketing team, ensuring timely updates to senior managers.
• Collaborated with dealers and contractors to understand challenges in supply chain, influencing recommendations for improved market penetration.
• Delivered insights on dealer engagement, brand preference drivers, and competitive threats, supporting actionable lead conversion and sales strategy inputs.
• Achieved 100% completion of survey targets within the internship period while ensuring accuracy and reliability of data collected.