• Worked on the project titled "Electronics flooring market mapping, competition assessment and penetration index development".
• Mapped the electronics industry landscape to identify potential end-use segments for flooring solutions, covering key manufacturing hubs and clusters.
• Analyzed competitor products, pricing, and positioning to assess competitive landscape.
• Gathered primary data through industry site visits and secondary data via reports, databases, and trade publications to support market sizing.
• Identified key customer segments and high-potential accounts within the electronics sector.
• Developed a penetration index framework to quantitatively assess market entry potential across identified electronics industry segments.
• Synthesized research findings into actionable insights and presented recommendations to the marketing team for strategic decision-making.