• Analysed pricing, demand, and competitor data across <strong>15+ residential projects</strong> to support market positioning and pricing decisions.
• Developed <strong>Power BI dashboards</strong> tracking inventory, lead conversion, campaign KPIs, and sales performance for management reporting.
• Evaluated <strong>SEO, SEM, and social media campaigns</strong> using engagement and conversion metrics to identify lead-generation opportunities.
• Streamlined <strong>CRM-based lead tracking and follow-up workflows</strong>, improving sales coordination and customer response management.