<p data-start="541" data-end="1192">My doctoral training in Marketing from <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline">Maulana Azad National Institute of Technology</span> and my current role at <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline">Rajagiri Business School</span> have enabled me to develop a strong foundation in digital marketing, consumer behaviour, and marketing analytics. My research publications in ABDC and SSCI-indexed journals, including the <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline">Journal of Retailing and Consumer Services</span>, reflect my commitment to advancing knowledge in areas such as consumer decision-making, technology adoption, and digital engagement. These competencies are highly relevant to NICMAR&rsquo;s focus on real estate marketing, sustainable infrastructure, and technology-driven management practices.</p>
<p data-start="1194" data-end="1661">NICMAR&rsquo;s strong industry orientation and reputation for producing professionals equipped to tackle real-world challenges resonate deeply with my teaching philosophy. With my prior industry experience in government organisations and my ongoing academic engagement with digital transformation and emerging technologies such as AI and metaverse marketing, I can bridge theoretical insights with practical applications, thereby enhancing student learning and employability.</p>
<p data-start="1663" data-end="2079">Furthermore, NICMAR&rsquo;s emphasis on research grants, innovation, and academic leadership aligns with my long-term goal of contributing to impactful research, interdisciplinary collaboration, and institutional development. I am particularly motivated to contribute to NICMAR&rsquo;s vision by developing research and teaching initiatives in real estate marketing, digital transformation, and analytics-driven decision-making.</p>
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<p data-start="2081" data-end="2294" data-is-last-node="" data-is-only-node="">I believe that NICMAR University&rsquo;s academic environment, industry integration, and forward-looking vision provide the ideal ecosystem for me to contribute, grow, and create meaningful academic and societal impact.</p>