• Visited builder offices and construction sites to conduct market mapping.
• Collected data on ongoing and upcoming construction projects.
• Analysed brand usage in Paints, Waterproofing, and Admixtures.
• Identified market gaps and business opportunities for Asian Paints.
• Conducted competitor analysis and gathered customer insights.
• Supported GTM strategy through market research and data analysis.
• Prepared reports and presented key findings with recommendations.