<p>Collaborated with <strong>Professor Linda D. Hollebeek,</strong> a world-renowned researcher on customer behavior and a Top 2% Scientist globally, with over 40000+ citations in google scholar, resulted in the high-impact publication "Mitigating distraction: interactivity and atmospherics in social commerce" in the ABDC-A/Q1-ranked <em data-path-to-node="0" data-index-in-node="289">International Journal of Retail &amp; Distribution Management</em> (2025).&nbsp;<br />https://www.emerald.com/ijrdm/article-abstract/53/10-11/990/1302032/Mitigating-distraction-interactivity-and?redirectedFrom=fulltext</p>