<p>Dr. Akuthota Sankar Rao serves as a reviewer for leading international journals, including the <strong data-start="95" data-end="136">International Journal of Consumer Studies</strong>, the <strong data-start="142" data-end="183">The TQM Journal</strong>, the <strong data-start="189" data-end="230">European Journal of Marketing</strong>, and the <strong data-start="240" data-end="281">International Journal of Consumer Studies</strong> (IJCS), contributing to the peer-review process and maintaining high scholarly standards in marketing and consumer research. He also served as a Session Chair for the 14th ICONSWM-CE &amp; IPLA GF 2024 Conference organized by <strong data-start="504" data-end="545">GITAM School of Business</strong>, GITAM (Deemed to be) University, Visakhapatnam. In addition, he is a Life Member of the Scientific and Technical Research Association (STRA) and the Teaching and Education Research Association (TERA), reflecting his sustained engagement and commitment to academic and professional bodies.</p>