• Mapped industrial clusters across Angul, Jajpur, and Bhubaneswar uncovering over ₹10 Cr+ in business potential for industrial flooring, waterproofing and structural repair solutions.Conducted site audits at major plants including JSPL and Tata Steel Kalinganagar to evaluate structural defects and specify technical repair solutions for cooling towers, silos, and chimneys. Through competitive benchmarking against key industry players like Sika, Pidilite, Fosroc, and Jotun,identified critical gaps in market penetration,distribution and technical support. Additionally,mapped a 4-tier network of key distributors and applicators while engaging directly with plant heads, maintenance engineers and purchase teams to pitch product specifications, overcome brand perception barriers and drive B2B conversions.