• Conducted survey among students through google forms.
• The study examines customer satisfaction with online and offline shopping.
• A survey of 118 participants explored factors influencing choices, attitudes, and behaviors.
• Offline shopping remains popular due to tangibility, trust, and direct interaction with products.
• Online shopping attracts customers with convenience, deals, and wide product selection but faces trust and delivery concerns.
• Understanding these dynamics helps businesses refine strategies to improve overall customer.