<p>I was honored with the <strong data-start="382" data-end="452">&ldquo;Award of Excellence in Research&rdquo; (National Faculty Award 2022&ndash;23)</strong> by Novel Research Academy, Puducherry, in recognition of my sustained research productivity and scholarly contributions. This award acknowledges impactful publications in Scopus-indexed and ABDC-listed journals, as well as my contributions to books and edited volumes in emerging domains such as digital transformation, sustainability, marketing analytics, and technology adoption.</p>