• <strong>Competitor Benchmarking & Matrix Analysis:</strong> Executed comprehensive benchmarking of Asian Paints SmartCare against key market players<strong> (Sika, FOSROC, Pidilite, Flowcrete)</strong> using a weighted scoring model across pricing, technical support, and market reach.
• <strong>Root-Cause Gap Analysis: </strong>Conducted Fishbone Analysis to identify adoption barriers in industrial flooring; evaluated perception gaps among consultants and formulated targeted strategic interventions.
• <strong>Go-To-Market Execution Framework</strong>: Designed a <strong>60-Day Commercial Implementation Roadmap</strong> and a <strong>Digital Enablement Strategy</strong> (3D visualizers, QR technical datasheets) to accelerate product adoption in pharmaceutical and FMCG sectors.