<p>Dr. Akuthota Sankar Rao has been actively engaged in teaching, research, and postgraduate mentoring. He teaches core and advanced subjects in Marketing, Consumer Behavior, Marketing Analytics, Research Methodology, and Strategic Decision Making, integrating analytical tools and data-driven approaches into classroom delivery. Alongside his teaching responsibilities, he maintains a strong research profile in marketing analytics, service recovery, consumer behavior, and technology-enabled marketing systems, with publications in reputed peer-reviewed journals and ongoing contributions to high-impact research outlets. In addition, he has successfully guided postgraduate (PG) students in the completion of their dissertations, providing methodological support in research design, data analysis (including SPSS, AMOS, and PLS-SEM), hypothesis testing, and academic writing, thereby strengthening their analytical and research competencies.</p>