• Develop and implement marketing strategies and campaigns across channels (digital, social, email, events, etc.)
• Conduct market research, identify target audiences, monitor trends and competitor activities
• Create and proofread marketing content (e.g., copy for web, social, press releases)
• Coordinate with internal teams (design, product, sales) and external stakeholders (agencies, vendors)
• Monitor campaign performance, analyze metrics, and prepare reports for stakeholders
• Manage budgets and ensure ROI-driven marketing spend