<p class="MsoBodyText" style="margin: 0.25pt 0cm 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"><span lang="EN-US">Project Title: <span style="color: #222222; background: white;">The chiaroscuro shade of brand activism: A dual perspective on exploring the bright and dark side </span></span><span lang="EN-US" style="color: #222222; background: white;">of brand activism</span></p>
<p class="MsoBodyText" style="margin: 0.25pt 0cm 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;">&nbsp;</p>
<p class="MsoBodyText" style="margin: 0.25pt 0cm 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"><span lang="EN-US">Sponsor: NASMEI Raj Sethuraman Research Grant 2023</span></p>
<p class="MsoBodyText" style="margin: 0.25pt 0cm 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"><span lang="EN-US">&nbsp;&nbsp;</span></p>
<p class="MsoBodyText" style="margin: 0.25pt 0cm 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;"><span lang="EN-US">Amount: INR 1,00,000</span></p>