MCOM PROJECT - "Analyzed emerging digital marketing trends and their impact on consumer behaviour using primary data analysis , surveys, and market interpretation to study market expansion".1) Conducted primary research using questionaires and interviews (95 respondants) to analyze consumer buying behaviour.2) Studied emerging digital marketing trends such as SEO, social media marketing, online ads , and e- commerce platforms.3) Analyzed data to identify factors influencing online purchasing decision, market expansion and brand visibility.4) Interpreted findings to understand the impact of digital marketing strategies on consumer preferences and buying patterns.5) Gained hands-on experience in research methodology, data analysis , and report preparation.