• Conducted<b> comprehensive market research </b>on the knee Continuous Passive Motion (CPM) machine, analyzing competitor offerings, product positioning and emerging trends in rehabilitation and physiotherapy equipment.
• <b>Planned and executed customer feedback</b> studies, engaging with patients, physiotherapists and medical professionals to identify pain points, functional gaps and unmet user needs.
• Synthesized research insights into actionable recommendations,<b> focusing on improving ergonomics, usability and patient comfort.</b>
• <b>Collaborated closely with design and engineering teams</b> to translate market findings into practical design modifications, ensuring alignment between user requirements and technical feasibility.
• Enhanced product competitiveness by supporting improvements in <b>ease of operation, reliability and efficiency, resulting in a more user-friendly and market-ready device.</b>
• Communicated research outcomes effectively through detailed reports and team<b> presentations, strengthening decision-making processes and cross-functional alignment.</b>
• Contributed to strategic <b>product planning</b>, ensuring that upgrades were not only technically sound but also <b>aligned with customer expectations and market demand.</b>