<ul>
<li>Conducted stakeholder surveys with 50+ key stakeholders (cement plants, RMC plants, dealers, contractors, infra projects) to evaluate UltraTech&rsquo;s market presence and customer perception.</li>
<li>Analyzed cement sales patterns, dealer network performance, and customer buying behavior, benchmarking UltraTech against competitors.</li>
<li>Studied competitive brand strategies (pricing, delivery timing, credit terms, and promotional offers) to identify gaps and opportunities in UltraTech&rsquo;s positioning.</li>
<li>Researched market demand cycles and seasonal variations, linking procurement timing to sales trends.</li>
<li>Prepared 8+ weekly activity &amp; analysis reports for the marketing team, ensuring timely updates to senior managers.</li>
<li>Collaborated with dealers and contractors to understand challenges in supply chain, influencing recommendations for improved market penetration.</li>
<li>Delivered insights on dealer engagement, brand preference drivers, and competitive threats, supporting actionable lead conversion and sales strategy inputs.</li>
<li>Achieved 100% completion of survey targets within the internship period while ensuring accuracy and reliability of data collected.</li>
</ul>