• Worked on market entry and strategy development for launching epoxy coatings (Emerge Resources) in the Indian market
• Conducted market and competitor analysis to identify demand trends, pricing benchmarks, and customer requirements
• Prepared comparative analysis of epoxy systems vs competing products, supporting positioning and differentiation
• Analyzed demand patterns to estimate revenue potential and market size
• Conducted market and pricing analysis to evaluate commercial feasibility of epoxy products
• Conducted field engagement with distributors and industrial job coaters to map demand cycles, procurement preferences
• Gained exposure to industrial manufacturing processes through plant visit (700 MT/month capacity), understanding quality, scalability, and operations
• Assisted in drafting product specifications and aligning them with industry standards