<p data-pm-slice="0 0 []">I am keen to join NICMAR as an Assistant Professor in Marketing Management because I see it as a space where academic rigor and industry relevance genuinely converge. My doctoral research examined consumer experience and loyalty, and while it is theoretically grounded. At this stage of my academic journey, I believe NICMAR, as a flagship institution with strong industry integration, offers the right platform for me to grow as a researcher and educator.</p>
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<p>My primary background lies in consumer behavior and experiential marketing. I am interested in extending these perspectives to diverse sectors, including services, emerging digital markets, and specialized industries such as real estate and infrastructure at a broader level. Themes such as trust formation, perceived value, digital transformation, and sustainability-led decision-making particularly motivate my research agenda. I am keen to examine how marketing strategy evolves in dynamic and technology-driven environments.</p>
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<p>In teaching, I focus on strengthening analytical thinking, encouraging students to question assumptions, and apply frameworks contextually. Marketing education, in my view, must balance conceptual depth with strategic sensitivity to market realities.</p>
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<p>I would value the opportunity to contribute through research collaboration, curriculum enrichment, and mentoring students toward meaningful and impactful careers.</p>