<p class="MsoNormal" style="text-align: justify;"><span style="font-family: 'Times New Roman',serif;">Joining NICMAR University as an Assistant Professor of Marketing aligns strongly with my academic background, research interests, and long-term professional vision.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-family: 'Times New Roman',serif;">If I am selected, I am eager to contribute to the development and growth of the institute through: Impactful research publication and collaboration I would continue to strengthen the institute&rsquo;s research profile through impactful publications and collaborations. I currently have six publications (three in ABDC-A and three in ABDC-B journals), of which four are derived from my doctoral thesis and two from broader areas of marketing. In addition, two manuscripts are presently under review, and three further articles: two targeted for ABDC-A journals and one for an ABDC-A* journal; are in advanced stages of development for submission to leading marketing journals Launching new Program: Launching new tailored-made programs such as an MBA in tourism marketing which are now in demand by the industry, can bring more dimension to the institute Launching demand-driven new courses: Moreover, I also have interest to teach subjects like digital marketing, generative AI in marketing, service marketing, product and brand marketing Capacity building programs: I also have the experience of organizing and conducting Faculty development program (FDP) and would like to contribute in such program for future growth. I would also like to extend my consulting experience in a recent market research project and would like to contribute the same for the institute's future growth. Capacity-building program for the continuous growth of the institute and outgoing students, such as preparing them for the job market and organizing yearly conferences with a national and international focus.</span></p>