<p data-start="250" data-end="419">Currently serving as <strong data-start="271" data-end="306">Associate Professor (Marketing)</strong> at <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline">MATS University</span> with over 17 years of academic experience, my responsibilities include:</p>
<ul data-start="421" data-end="1044">
<li data-start="421" data-end="602">
<p data-start="423" data-end="602">Teaching postgraduate and undergraduate courses in Marketing Management, Consumer Behaviour, Services Marketing, Brand Management, Strategic Marketing, and Research Methodology.</p>
</li>
<li data-start="603" data-end="695">
<p data-start="605" data-end="695">Curriculum design and syllabus revision aligned with outcome-based education frameworks.</p>
</li>
<li data-start="696" data-end="748">
<p data-start="698" data-end="748">Guiding MBA dissertations and research projects.</p>
</li>
<li data-start="749" data-end="814">
<p data-start="751" data-end="814">Conducting research and publishing in peer-reviewed journals.</p>
</li>
<li data-start="815" data-end="894">
<p data-start="817" data-end="894">Academic coordination, NAAC documentation, and departmental administration.</p>
</li>
<li data-start="895" data-end="981">
<p data-start="897" data-end="981">Organizing seminars, workshops, guest lectures, and industry interaction programs.</p>
</li>
<li data-start="982" data-end="1044">
<p data-start="984" data-end="1044">Student mentoring, career guidance, and placement support.</p>
</li>
</ul>
<p>I am motivated to join an institution like NICMAR, which is known for its strong industry interface and sector-focused management programs. My decision is driven by professional growth and the desire to contribute to a dynamic and nationally reputed institution.</p>